Big News!

We’re thrilled to unveil our refreshed brand identity. Over the last several years, our leadership and marketing teams have poured their hearts and souls into creating a new image encapsulating the evolution of Rieker since our founding in 1917.

Rieker's logo from the 1920s

Over a century ago, Rieker began its revolutionary work setting new standards in our industry and ensuring the safety of our customers. Today, we have taken our expertise and evolved it to focus on a future where we create life-saving technologies that improve the quality of life for all. We created our new branding to reflect the long road of innovations that has taken us to where we are as a company today.

So, you might be wondering: “What’s changing?”

We have a new logo alongside changes to the look and feel of our brand identity through color and typography updates. That’s it!

An image of all approved new Rieker logos

You might start noticing these changes roll out as we work on switching everything over to our new brand. Don’t worry, we are still the same Rieker – committed to safety, performance, quality, customer service, and 100% guaranteed rugged reliability.

We are excited for these new changes, and we hope you are as well! If you have any questions, please do not hesitate to email us at

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